Research
‍1. Customer interview and customer of customer interview.
2. Building business and target-audience persona.
3. Creating business differentiation by market research.

Structure
1. Rough sketches.
2. Wireframing according to research results in order to present the product structure as a whole.

Prototype
1. Brand visual identity design: colors, typography, images and icons.
2. Transforming the design into interactive product.

Product Testing
‍1. Usability test, examining end users behavior by tasks, for example: go from A to B.
2. A/B testing, examines specific problems by changing 1 parameter.
3. Surveys, asking users for feedback.

Deploy
1. Taking care of leaks by optimizing: structure, interactions and design.
2.  Product launch.
3. Final Meeting: outcome presentation and technical instructions for product usage.